--- title: "Lugano and its Plan ₿. When the future starts here" description: "Some cities wait for change. And then there is Lugano, which has decided to build it. On October 24 and 25, the economic capital of Ticino will once again…" lang: it json-ld: | [ { "@context": "https://schema.org", "@type": "Person", "name": "Luca Carbone", "url": "https://www.lucacarbone.ch", "image": "https://www.lucacarbone.ch/assets/luca-carbone-C0WgL-tV.jpeg", "sameAs": [ "https://instagram.com/lucacarbone.ch" ], "jobTitle": "Giornalista Tech e Consulente AI", "description": "Luca Carbone è un giornalista digitale e consulente AI attivo in Ticino, autore della rubrica settimanale DigiTIamo su Il Mattino della Domenica.", "knowsAbout": [ "intelligenza artificiale", "telefonia business", "giornalismo digitale", "innovazione tecnologica", "Ticino" ], "worksFor": { "@type": "Organization", "name": "Il Mattino della Domenica" }, "address": { "@type": "PostalAddress", "addressRegion": "Ticino", "addressCountry": "CH" } }, { "@context": "https://schema.org", "@type": "WebSite", "name": "Luca Carbone", "url": "https://www.lucacarbone.ch", "description": "Sito ufficiale di Luca Carbone. Giornalismo digitale, analisi tecnologica e rubrica DigiTIamo dal Ticino.", "inLanguage": "it-CH", "author": { "@type": "Person", "name": "Luca Carbone" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.lucacarbone.ch" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://www.lucacarbone.ch/en/blog" }, { "@type": "ListItem", "position": 3, "name": "Lugano and its Plan ₿. When the future starts here", "item": "https://www.lucacarbone.ch/en/blockchain/planb" } ] }, { "@context": "https://schema.org", "@type": "Article", "headline": "Lugano and its Plan ₿. When the future starts here", "description": "Some cities wait for change. And then there is Lugano, which has decided to build it. On October 24 and 25, the economic capital of Ticino will once again…", "image": "https://wdulmpxygmloyswixhxp.supabase.co/storage/v1/object/public/article-images/articles/planb-1769898961825.jpg", "datePublished": "2025-10-18T23:18:03+00:00", "dateModified": "2026-01-31T22:36:02.100086+00:00", "author": { "@type": "Person", "name": "Luca Carbone", "url": "https://www.lucacarbone.ch", "sameAs": [ "https://www.linkedin.com/in/lucacarbone", "https://instagram.com/lucacarbone.ch" ] }, "publisher": { "@type": "Person", "name": "Luca Carbone", "logo": { "@type": "ImageObject", "url": "https://www.lucacarbone.ch/favicon.png" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.lucacarbone.ch/en/blockchain/planb" } } ] --- [ LC://\_ LucaCarbone ](/) [Home ](/en)[Blog ](/en/blog)[About ](/en/about)[AI X Business ](/en/ai-per-aziende)[Services ](/en/services)[Contact ](/en/contact) [IT ](/digitiamo/planb) [Back to blog](/en/blog) [ Blockchain ](/en/blog?category=Blockchain)Oct 18, 2025 3 min read # Lugano and its Plan ₿. When the future starts here Some cities wait for change. And then there is Lugano, which has decided to build it. On October 24 and 25, the economic capital of Ticino will once again take the international spotlight with a new edition of the Plan ₿ Forum, the event that brings together the global elite of financial innovation, Bitcoin, and blockchain. But this isn't just about conferences \[...\] ![Lugano and its Plan ₿. When the future starts here](https://wdulmpxygmloyswixhxp.supabase.co/storage/v1/object/public/article-images/articles/planb-1769898961825.jpg) There are cities that wait for change. And then there is **Lugano**, which has decided to build it. On **October 24 and 25**, the economic capital of Ticino will once again step into the international spotlight with a new edition of the **Plan B Forum**, the event that brings together the world's elite in **financial innovation, Bitcoin, and blockchain**. But this isn't just about conferences and keynotes. The Plan B Forum is **the symbol of a vision**. That of a city that was not afraid to believe in an alternative, pioneering direction, in a courageous "plan B" — when the rest of the world was still bogged down in "better to wait." **A choice that set a precedent** When Lugano launched the **Plan B** initiative in 2022, in collaboration with Tether, many saw it as a provocation. Today, it has become **an international case study**. Here, cryptocurrencies are not just a subject of debate: **they are actually used**. More and more merchants accept payments in Bitcoin, USDT, and LVGA. Municipal taxes can be paid in crypto. Universities discuss DeFi and tokenization. And young people studying computer science see a career in this sector not as a dream, but as a real opportunity, right on their doorstep. **The forum: much more than an event** The Plan B Forum is not a trade fair for insiders. It is an international stage hosting **economists, developers, entrepreneurs, free thinkers, and innovators** from all over the world. For two days, Lugano becomes **the meeting point for those who want to redesign the global financial system**. Hot topics such as **financial privacy, CBDCs, global Bitcoin adoption, and artificial intelligence applied to finance** will find space alongside personal experiences and case studies arriving from every continent. And there will be no shortage of workshops, networking, exhibitions, and moments of dialogue with those who **are already building the future**, rather than just talking about it. **Lugano, digital queen** Hosting an event of this magnitude for the third consecutive year is no coincidence. It is the result of **a courageous political vision**, of a collaboration between the public and private sectors, but also of a region that **has been able to reinvent itself**. The "pearl of Ceresio" is no longer just a tourist destination or a traditional banking hub. It is now recognized as **one of the most active centers in the world for experimenting with alternative economic models**. And while many other cities talk about the future, **Lugano hosts it, lives it, and builds it**. **Why participate** Whether you are a technology enthusiast, a curious investor, a student, or a simple citizen who wants to understand where the world of money is headed, the **Plan B Forum is a unique opportunity** to experience the future firsthand without having to catch a flight. And for those living in Lugano or Ticino, it is also **a wonderful reason to be proud**: it's not every day that you have, right at home, an event that looks at the world... and that the world looks at with great attention. All info at: [https://planb.lugano.ch/planb-forum/](https://planb.lugano.ch/planb-forum/) Share this article [WhatsApp](https://wa.me/?text=Lugano%20and%20its%20Plan%20%E2%82%BF.%20When%20the%20future%20starts%20here%20-%20https%3A%2F%2Fwww.lucacarbone.ch%2Fen%2Fblockchain%2Fplanb)Copy link ### Keep reading [All articles](/en/blog)[AI for Business](/en/ai-per-aziende)[Services](/en/services)[Contact](/en/contact) ## Related Articles [ ![Bitcoin Initiative: what it really wants to bring to Switzerland](https://wdulmpxygmloyswixhxp.supabase.co/storage/v1/object/public/article-images/articles/iniziativa-bitcoin-1769898959957.jpg) Blockchain #### Bitcoin Initiative: what it really wants to bring to Switzerland ](/en/blockchain/iniziativa-bitcoin)[ ![Bitcoin 2: “Sometimes They Come Back”](https://wdulmpxygmloyswixhxp.supabase.co/storage/v1/object/public/article-images/articles/bitcoin-2-ritorna-1769898957453.jpg) Blockchain #### Bitcoin 2: “Sometimes They Come Back” ](/en/blockchain/bitcoin-2-ritorna)[ ![Decentralization: a step forward or a step backward for the digital society?](https://wdulmpxygmloyswixhxp.supabase.co/storage/v1/object/public/article-images/articles/decentralizzazione-passo-avanti-indietro-1769898958408.webp) Blockchain #### Decentralization: a step forward or a step backward for the digital society? ](/en/blockchain/decentralizzazione-passo-avanti-indietro) [All Blockchain articles](/en/blog?category=Blockchain) [ LC://CONNECT LucaCarbone ](/) \> Writing about technology. 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